Cyberpunk 2077 is an upcoming open world role-playing game developed by the Polish video game company CD Projekt RED for Microsoft Windows, PlayStation 4 and Xbox One systems. The game can be played from both a first-person and third-person perspective, and will take place in the futuristic, cyberpunk metropolis Night City. In early June 2017, CD Projeckt RED announced that early designs for the game had been stolen by a hacker, who demanded ransom to prevent leaking the intellectual property.
On January 10th, 2013, the Cyberpunk 2077 YouTube channel released a teaser trailer for the upcoming game featuring the song “Bullets” by Archive, which gathered upwards of 10.5 million views and 22,000 comments over the next five years (shown below, left). On January 17th, the CGMeetup channel posted a behind-the-scenes look at the making of the trailer (shown below, right).
On May 19th, 2015, CD Projekt RED released the game The Witcher 3: The Wild Hunt, in which the character Ciri describes a futuristic universe while discussing her ability to travel between worlds (shown below). Following the release of the game, many speculated that Ciri was hinting at visiting the world in which Cyberpunk 2077 takes place.
On June 8th, 2017, CD Projekt RED tweeted an announcement that unidentified hackers had stolen “early designs” for Cyberpunk 2077, and were demanding ransom to prevent the files from being publicly released (shown below). Within 24 hours, the tweet received upwards of 48,900 likes and 23,400 retweets.
Shortly after, Redditor RAPiDCasting posted the tweet on /r/gaming, where it garnered more than 34,900 points (89% upvoted) and 1,900 comments in 24 hours. Meanwhile, The Know YouTube channel uploaded a video reporting on the ransom controversy (shown below).
On June 10th, 2018, a second trailer for the game was shown at the 2018 Electronic Entertainment Expo (shown below). Within 72 hours, a YouTube upload of the trailer gained over 7.9 million views and 28,200 comments.
At the event, developers confirmed that the game would be released for PC, PlayStation 4 and Xbox One systems. Additionally, press were allowed to view a demo of the game behind closed doors, featuring 50-minutes of gameplay footage. On June 12th, Game Informer released a detailed description of the demo.
In September 2012, the @CyberpunkGameTwitter feed was created. On October 17th, a Facebook page for the game was launched, which gathered upwards of 137,000 likes over the next five years. On January 12th, 2013, the Cyberpunk 2077 Wiki was launched.
The official website for the game is hosted by CD Projekt RED at Cyberpunk.net.
On October 18th, 2012, the /r/cyberpunk2077 subreddit was launched for discussions about the game. On November 24th, 2015, the subreddit /r/cyberpunkgame was created.
On April 4th, 2017, YouTuber LegacyKillaHD uploaded a video listing various features expected in the upcoming game, which gained upwards of 490,000 views and 1,300 comments within two months (shown below).