By 35, You Should Have Twice Your Salary Saved refers to an article that circulated on Twitter in May of 2018 that suggested by the time one is 35 years of age, they ought to have twice the amount of their annual income saved. This prompted strong responses from many Twitter users who found the goal ludicrous and unachievable considering realities of the modern economy.
On January 5th, 2018, Market Watch published an article where they quoted Boston-based investment firm Fidelity Investments as saying one should have savings equivalent to their salary by the time they are 30, and double that when they are 35 (so if one makes $50,000 a year, they should have $50,000 saved by the time they are 30 and $100,000 saved by the time they are 35). The article does acknowledge that this is a difficult goal for many to achieve considering rising mortgage costs and high student-debt rates.
The article did not begin drawing attention on Twitter until five months later, when the site’s Twitter account tweeted the article on May 12th, 2018 (shown below).
Twitter users began noticing the tweet on the 14th, and began mocking the idea that they should have twice their salary saved when they’re 35. For example, Twitter user @meakoopa joked that the only things in his pocket were two moths, gaining over 9,600 retweets (shown below, left). Twitter user @EscoBlades tweeted a joke that gained over 1,700 retweets (shown below, right).
Other Twitter users offered less humorous takes on the article. User @Jeanine_Frost said the article must be intended for the super-rich, gaining 300 retweets and 1,700 likes (shown below, left). Twitter user @MarkAgee made a similar statement, joking “to be fair, ‘be rich’ is good financial advice (shown below, right). Jokes about the article were covered by Twitter Moments, Huffington Post, and News.com.au.